Chancellor was tired of being jolted awake by loud alarms and disturbing his partner, who got up later. He envisioned a better solution, where he would wake up feeling fresh, while respecting his partner’s sleep. He couldn’t find one on the market, so he decided to build it.
Chancellor partnered with NEDlabs to develop the SilentWakeUp, a device that vibrates to wake users during the optimal part of their sleep cycle.
Chancellor was tired of being jolted awake by loud alarms and disturbing his partner, who got up later. He envisioned a better solution, where he would wake up feeling fresh, while respecting his partner’s sleep. He couldn’t find one on the market, so he decided to build it.
Chancellor partnered with NEDlabs to develop the SilentWakeUp, a device that vibrates to wake users during the optimal part of their sleep cycle.
SilentWakeUp began as a concept to revolutionize morning routines. The founders recognized that traditional sound alarms disrupt sleep cycles and trigger stress responses, leaving users groggy and disoriented.
They had developed a rough prototype with another firm, but encountered roadblocks:
NEDlabs took ownership of the entire development process, handling everything from electronics and mechanical design to firmware and app development.
Beyond technical development, NEDlabs also managed certifications, sourcing suppliers, and manufacturing the first production run for presales and Amazon distribution.
Electronics and firmware development
iOS and Android app development
Design for manufacturing and assembly (DFMA)
Testing and certification preparation
Supplier sourcing and management
Small batch manufacturing
When the original adhesive supplier fell through at the last minute, NEDlabs quickly pivoted, designing and sourcing a comfortable armband alternative that maintained the product’s core functionality.
SilentWakeUp successfully transitioned from concept to market-ready product, establishing a foundation for growth in the sleep and wellness space.
Successfully launched with over 300 presale customers
Completed first production run for Amazon distribution
Received dozens of positive user testimonials
We've had multiple experiences where things were dropped on us, and were unforeseen and really put the project in jeopardy. NEDlabs immediately got onto it and gave us fantastic remedies.
End to End Product Development, Mobile App, Prototyping & Testing, Certification, Sourcing, First Production Run